1965-1984

1965 ED– 9 Waldorf Schools in North America.

ED– — The Detroit Waldorf School was founded by Rudolf and Amelia Wilhelm, who wanted to provide Detroiters more choices in educating their children. (Wikipedia.)

<<<<First gathering of Waldorf Schools forms Association of Waldorf Schools of North America (AWSNA).

– First generation raised on television.

– Use of home computers begins. IBM executives originally say there is no market for such devices but later are proved wrong.

– Gulf of Tonkin Incident — Johnson orders troops into Vietnam. The U.S. bombs North Vietnam until 1969.

– Voting Rights Act signed by President Johnson.

– “Back To the Land” movement (60s-70s) migration to smaller, rural towns.

– Organic Gardening Magazine subscriptions UP 500% from 260,000 to 1.3 million

– Anti-war protesters surround the Pentagon.

– Conservative Caucus initiates direct-mail revolution for Christian evangelical conservatives and generates a database of 20 -30 million names.

1966

– Average membership in 32 national chapter based associations peaked in the 1960s and declined precipitously. [1]

– American Independent Party established and nominates former Alabama Governor George Wallace for President. Wallace’s pro-segregation policies had been rejected by the mainstream Democratic Party.

1970 TECHNOLOGY CHANGE FROM AM TO FM RADIO

https://firebornecom.blog/wp-content/uploads/2022/02/0.5.2-1970s-am-fm WOULD BE AVAILABLE

AN EXAMPLE OF AN END NOTE – 1970s TECHNOLOGY CHANGE FROM AM RADIO TO FM RADIO

AM radio was introduced in the 1920s. It was the ONLY broadcast technology until FM was introduced in the mid-1950s.

Unfortunately for FM broadcasters, television was emerging at the same time. FM got lost in the shuffle. Most of the early FM stations went off the air in the fifties.

Those that survived had sister AM’s and simulcasted their programming with the AM.

FM stereo came out in about 1960. It was expected to revitalize the FM band but failed to do so.

GM offered its first FM car radios in 1963. Cadillac first offered FM Stereo radios in 1966. In the late sixties, some FM stations began to have moderate success with progressive rock and jazz which did not fit in well with the heavily formatted AM business.

AM dee-jays were seeing the handwriting on the wall by the mid to late 60s — early 70s. That was an era of wild and crazy promotions on AM radio. FM stations began in the seventies originated their own programming such as album Oriented rock (AOR) and became successful.

In the 1980s the Fairness Doctrine was allowed to expire under President Reagan. Also, AM radio was languishing under the higher quality sound of FM. What was needed was a way to gather listeners.

By the late eighties, AM was in free fall. AM stereo was introduced to fight this, but did not catch on.

What did catch on was a programming shift to “AM Talk Radio”. And what made it grow? CONTROVERSY.

(The chapter goes on to show that small spiritual groups were targeted by what came to be called, “The Electronic Church.”)